Digital Marketing - 100% HRDA Subsidized

GROUP CODE: NIC6 (Night Sessions)

Tue  18/03/2025 17:00 - 21:15
Wed 19/03/2025 17:00 - 21:15
Thu  20/03/2025 17:00 - 21:15
Wed 26/03/2025 17:00 - 21:15
Thu  27/03/2025 17:00 - 21:15
Wed 02/04/2025 17:00 - 21:15
Thu  03/04/2025 17:00 - 21:15
Tue  08/04/2025 17:00 - 21:15
Wed 09/04/2025 17:00 - 21:15
Thu  10/04/2025 17:00 - 21:15

GROUP CODE: NIC7 (Morning Sessions)

Wed 02/04/2025 08:00 - 15:45
Thu  03/04/2025 08:00 - 15:45
Fri    04/04/2025 08:00 - 15:45
Wed 09/04/2025 08:00 - 15:45
Thu  10/04/2025 08:00 - 15:45
Fri    11/04/2025 08:00 - 13:15

You will be able to:

• Develop a Strategy for your Online Precense
• Use Google Ads (Search ads, Display ads, Youtube ads and Performance MAX)
• Apply online and offline SEO to promote your organic presence in Search Englines
• Use tools for Email Marketing such as Sendgrid
• Use platforms such as Shopify for E-Commerce

Module 1: Introduction to Digital Marketing

Module 2: Succesful Online Presence

Module 3: Content Marketing

Module 4: How search engines work and SEO

Module 5: Google My Business : Be Visible in Google Maps and Google Search

Module 6: Google Ads - Introduction: How Google ads work

Module 7: Google Search, Googld Display, Google YouTube and Performance MAX

Module 8:  Other Ways of Digital Marketing: Email Marketing, Social Media Marketing, Marketing on Mobiles

Module 9: E-Commerce - Shopify and Woo Commerce