From Smartphone to Fame: Mastering Professional Video Production for Content

Friday, 19th of June 2026, 8.00 - 15.30
Saturday, 20th of  June 2026, 8.00 - 15.30
Friday, 26th of June 2026, 8.00 - 15.30
Saturday, 27th of June 2026, 8.00 - 15.30
Friday, 3rd of July 2026, 8.00 - 15.30

By the end of the course, learners will be able to

• Understand the essential principles of professional video production using smartphones.
• Gain familiarity with industry-standard apps, camera settings, and cinematic techniques relevant to content creation.
• Recognize common beginner mistakes and learn how to avoid them to ensure high-quality output.
• Apply advanced camera settings and techniques to capture visually compelling videos with a smartphone.
• Edit and enhance footage using recommended mobile applications for a professional look.
• Develop the ability to troubleshoot and resolve image quality issues, optimize exposure, and utilize slow-motion and focal length creatively.
• Demonstrate the ability to produce, organize, and publish engaging video content across digital platforms.
• Foster a mindset of continuous learning and adaptability in the evolving field of digital media.
• Embrace creative experimentation and innovation in content creation.
• Build confidence in leveraging accessible technology to achieve professional results and establish a unique digital presence.

Module 1: Unlock Cinematic Smartphone Settings

• Learn the best apps and camera settings
• Avoid beginner mistakes
• Understand the fundamental laws of content creation
• Exercise: 1-hour practice with cinematic settings

Module 2: Master Your iPhone or Android Camera

• Nail exposure and slowmotion footage
• Discover optimal focal lengths
• Fix hidden image quality issues
Exercise: Focal length challenge (30 minutes)

Module 3: Gear & Accessories

• Explore lenses, lights, microphones, and gimbals
• Access exclusive student discounts
• Exercise: Gear setup (30 minutes)

Module 4: Composition

• Improve shot quality instantly
• Learn YouTube setup and framing techniques
• Use a 5-step process for perfect shots
• Exercise: Composition challenge (1 hour)

Module 5: Cinematic Camera Movements

• Master 5 essential movements
• Film handheld professionally
• Full gimbal tutorial
• Exercise: Recreate all five movements (1 hour)

Module 6: Lighting Techniques

• Use natural and soft light effectively
• Light YouTube videos like a pro
• Exercise: Build your lighting setup (1 hour)

Module 7: Clean Audio Recording

• Choose the right microphones
• Learn budget-friendly audio setups
• Organize your footage and audio files
• Exercise: File tree creation + lighting breakdowns (1 hour)

Module 8: Storytelling & Viral Videos

• Structure compelling stories
• Edit creatively for engagement
• Apply the viral video formula
• Exercise: Craft your perfect story (1 hour)

Module 9: Smartphone Editing

• Compare smartphone vs. computer editing
• Follow a 10-step editing workflow
• Avoid common mistakes
• Exercise: Edit practice footage (1 hour)

Module 10: Mastering Editing Apps

• Import footage, add music, titles, and effects
• Color grade and create transitions
• Exercise: Edit a professional video (1 hour)

Module 11: Computer Editing

• Learn top editing software (Capcut, Premiere Pro, Final Cut, DaVinci, After Effects)
• Advanced editing strategies
• Exercise: Software mastery (1 hour)

Module 12: YouTube Mastery

• Build your dream studio
• Create engaging thumbnails
• Use accessories for better content
• Exercise: Set up your YouTube studio (1 hour)

Module 13: Social Media Content

• Edit Instagram Reels and TikTok trends
• Use aspect ratios and transitions
• Grow your social following
• Exercise: Recreate trending content (1 hour)

Module 14: Commercial Content Creation

• Monetize your content
• Land clients and shoot product videos
• Apply the commercial formula
• Exercise: Launch your first commercial + script your next (1 hour)

This course is ideal for professionals who engage with content creation to promote their business by enhancing their video production skills using their smartphones. Specifically, it It is perfectly suited for:

• professional vloggers and social media influencers who exercise social media content creation as a profession
• small business owners/managers and entrepreneurs who promote their businesses through content marketing with short video productions
• employees from any department of a business that engages with content creation to promote the  department’s culture, practices or services (i.e. human resources staff promoting the company’s work culture to social media by creating and posting videos, audit firms that post videos on how to create your tax forms, cybersecurity experts who create videos on how to avoid online threats etc)
• and educators looking to elevate the quality of their online content.