Strategic Online Marketing ( GoogleAds Certification)

The economic crisis and the vast usage of computers, tablets and mobiles has lead companies to seek more cost effective and efficient ways to market their products. Moreover the globalization has affected all the local businesses turnover since almost everything can be bought online.

The marketers and SME (small-medium sized organizations) owners and managers need to understand the importance of online marketing and gain expertise in ways of creating online marketing campaigns to attract clients from the global market.

This course aims to provide the learners with the theoretical and practical knowledge in creating online marketing campaigns with Google AdWords which are planned, targeted, budgeted and effective.

15 hours
15
Greek
6 - 28

code:GOOGADS

Objectives Topics Participants Methodology Other Details

  • Objectives

    After completing this course, students will be able to:

    • Create an Online Marketing Strategy to promote their business and services globally
    • Setup a Marketing Campaign using Google Ads
    • Create a targeted audience who will receive/view their ads
    • Setup a budget Strategy for each of their campaigns
    • Measure and evaluate  their results in terms of goals
    • Optimize their campaigns for better results
    • Pass the certification exam offered by Google

  • Topics

    Unit 1:
    Understanding the value of Online Marketing

    • Benefits of online advertising and AdWords
    • Google's advertising networks
    • Where your ads can appear
    • The quality of your ads
    • What you pay
    • Introduction to the Case Study of the ABC Consulting Company in the UK

    Unit 2:
    Setting Up an AdWords Campaign

    • Choosing a campaign type
    • Structuring your campaign
    • Best Practices for Structuring a Campaign
    • Targeting your audience
    • Who is your target – Case Study
    • Using the correct Keywords
    • Negative Keywords
    • Location and Language Targeting

    Unit 3:
    Setting Up an AdWords Campaign

    • Setting up bids and budgets
    • Budgeting Strategy
    • Bidding Strategy (CPA, CPM etc)
    • Creating Ad Groups
    • Tools to plan your campaign

    Unit 4:
    Measuring and Optimizing Performance of your Online Marketing Strategy

    • Measure your results
    • Tools to measure your performance
    • Evaluate metrics relevant to your goals
    • Optimize your campaign

    Unit 5:
    Case Study: Creating a Campaign Strategy for the ABC Consulting Company

    • Creating a Campaign
    • Setting Up Target Groups
    • Creating the Advertisement
    • Measuring and evaluating the Results of the campaign

  • Participants

    • Directors
    • Directors or managers who work on Marketing, Sales Service delivery, Operations, IT, PR and HR and are involved in the Design and development of E-Marketing Strategy
    • Marketing and IT Offices
    • Marketing Managers
    • E-Commerce and E-Marketing Managers
    • Advertising Companies Executives
    • Business Consultants

  • Methodology

    • Lecture
    • Demonstration
    • Exercises
    • Practice
    • Examples

  • Other Details

    Good knowledge of Internet usage
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Scheduled Dates